Custom Storefronts now available to local radio stations
CHICAGO, May 12 /PRNewswire-FirstCall/ -- Emmis Interactive, Inc., the
U.S. radio industry's leader in generating interactive revenues, today
announced a licensing agreement with the iTunes Store to market its custom
Storefront technology to other radio stations and media companies.
The Emmis Storefront technology, used exclusively to date by Emmis
Communications radio stations, allows a station to build a storefront with
a look and feel that is consistent with its over-the-air product. This
enables listeners to easily find and purchase songs they are hearing on-air
using their own Apple iTunes account.
"Many stations' web sites direct you to another web site to purchase
music and require a users' credit card information, making the buying
experience very cumbersome," Emmis Interactive co-president Rey Mena
explained. "Our custom Storefront technology empowers a radio station to
configure a station- branded storefront utilizing iTunes' entire 6
million-song catalog. These storefronts allow listeners to shop from
playlists of station artists as well as top picks recommended by on-air
talent. It is a critical tool in building the relationship with listeners
and offering them a richer user experience."
Since its launch on Emmis Radio web sites in June of 2006, the Emmis
Interactive Storefront has been among the top five affiliates directing
traffic to the iTunes Store.
Examples of the custom iTunes Storefront can be experienced at
http://www.power106.fm/itms/ , http://www.wlup.com/ITMS/ ,
http://www.1057thepoint.com/itms/ .
On April 28, Emmis Interactive announced plans to begin marketing its
services to radio broadcasters and other local media companies.
Emmis Interactive, Inc., an award-winning global software and
consulting company, provides local broadcasters and publishers with
profitable, sustainable interactive businesses. Combining years of
broadcast and publishing experience with cutting-edge technology and
unparalleled service, Emmis Interactive empowers local media companies with
a comprehensive digital strategy to maximize the value of their media
brands. Services include interactive strategy for executive management,
interactive sales training, content management consulting, proprietary
technology platform and hosting services, custom web-site design and
interactive product development. Emmis Interactive Inc. is an Emmis
Communications Company. For more information about Emmis Interactive, visit
emmisinteractive.com.
Certain statements included in this report or in the financial
statements contained herein which are not statements of historical fact,
including but not limited to those identified with the words "expect,"
"will" or "look" are intended to be, and are, by this Note, identified as
"forward-looking statements," as defined in the Securities and Exchange Act
of 1934, as amended. Such statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different from
any future result, performance or achievement expressed or implied by such
forward-looking statement. Emmis does not undertake any obligation to
publicly update or revise any forward- looking statements because of new
information, future events or otherwise.
SOURCE Emmis Interactive, Inc.
 back to top
Related links:
http://www.emmisinteractive.com
|
