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Add ProfNet to your IR Toolbox

What is ProfNet?
  • The means to raise awareness for your company by linking the media with your internal company experts.
  • An information resource designed to link journalists with expert sources in virtually any subject.
  • A collaborate of 1400 member institutions including 720 colleges and universities throughout the U.S. and Canada, plus a wide range of educational and scientific associations, think tanks, national laboratories, government agencies, medical centers, non-profit organizations, corporations and public relations agencies.

    How does it benefit you?

  • For experts, it boosts awareness for your company and your stock price, by providing an immediate channel to respond to the media.
  • For journalists, it provides quick and convenient access to highly qualified sources in all sectors.

    How does it work?

  • Enables journalists to send queries at no charge almost instantaneously to 3,200 public information officers (PIOs) in 17 countries.
  • Reporters' queries are distributed three times daily. If member PIOs have leads matching a reporter's request, they respond directly to the reporter by phone, fax or e-mail.
  • Between 60 and 70 queries received daily from reporters around the world.

    Want more information?

  • Click on http://www.profnet.com, contact your PRN account executive or send an email.

    Just a few sample queries to help put your company experts in the news! (Note that these are actual, previously submitted queries from reporters. Other industries are also covered.)

    Experts in the Pharmaceuticals Industry . . .
    L.A. Times. Drugs going OTC.
    Reporter seeks leads from experts familiar with the industry. Looking for information on the transition of formerly prescription drugs to over-the-counter status. Any problems? Are people self-medicating when they should be seeing a doctor? Would particularly like to know if any case studies area available. Also looking at how managed care has affected the pharmaceutical industry. Needs leads is a week or so. American Health. Clinical Trials.
    Reporter seeks leads on information about clinical trials or new drugs and medical treatments, specifically those that affect both womena nd men, or women only. Also looking for experts who can discuss pros and cons of participating in clinical trials.

    Experts in the High Tech Industry . . .
    Knowledge Management Strategies. Java.
    Interested in arguments supporting or countering two opposing viewpoints on the utility of Java. One camp seems to believe that Java is just another programming language, and not a very mature one at that. The other view seems to be that Java is a new computing paradigm offering unique information distribution and display capabilities.

    Experts in Energy/Oil/Utilities/Environment
    Miami Herald. Commercial ventures in the rainforest.
    Rio correspondent writing story on attempts to market products from the rainforest in ways that presever the forest rather than cut it down. Has anyone done any academic studies of these ventures and their success rates?

    Jackson Citizen Patriot. Electric utility deregulation.
    Looking at how international electric utilities, particularly the Argentinean system, will be used as models for deregulation in the U.S. What are the lessons? How are they best learned?

    Experts from Financial Institutions
    Dow Jones News Service. Increased NASDAQ volume.
    Seeks leads from experts who can address the impact of increased volume in NASDAQ trading last year. Did it result in a corresponding increase in volatility? If so, what are the positives and negatives?

    Bloomberg Business News. Credit card debt.
    Exploring several angles on credit card debt. How do the current problems with credit quality and credit card defaults compare with past problems?

    Experts on Hotel/Travel/Tourism/Transportation
    Crain's Detroit Business. Shared ownership of corporate craft.
    Seeks experts who can discuss the increasing trend towards fractional or shared ownership of corporate aircraft. This is an arrangement by which one purchases a piece of a pool of a commercial aircraft and thereby achieves the benefits of owning one's own plane at a fraction of the cost. What are the pros, cons, pitfalls?

    Success. Airline schedules.
    What is the industry average for an airplane turnaround. How long does it normally take for an airplane to pull into a gate, get checked by maintenance, unload passengers, reloaad and leave the gate? Ideally would like a current industry average and the average during the early 1970s.


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