You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences
Wed, Feb 11, 15, 13:00 ET
The key to any successful relationship hinges on meaningful two-way communication, but this is especially true for PR. Though a “spray & pray” approach to media relations might seem like there are more opportunities created for media coverage, it ignores the fact that the media are people just like us. Re-thinking your media relations strategy with a personalized approach to building a community of like-minded individuals can have a lasting impact on your brand by creating credibility amongst peers.
Join us as we explore tools and case study examples for targeting key influencers that goes beyond list building to cultivate relationships and leverage those connections to craft fine-tune messages to reach the right audience.
During this webinar we will discuss:
- End-to-end media relations best practices from first outreach to timely check-ins
- Differences between blogger vs traditional media relations
- Importance of understanding the right quantitative & qualitative metrics for success
Ryan Whaley, Founder, Green Door Mediaworks
James Pearson, Executive Vice President, Corporate Communications, Grooveshark
Chad Whaley, Media Specialist, Green Door Media Works
Torrey Mirabito, Director of Customer Engagement, PR Newswire