Risk and Hands-free Social Media for IR

NEW 2014 VERSION. Risk-free tactical ideas to help you.

Since the SEC’s April 2013 action of rolling social media networks into the 2008 RegFD guidance, the topic of “Social Media and Investor Relations” has had a ceaseless barrage of webcasts, news stories and white papers (like this) on the topic.

 CLICK HERE to download the "Risk and Hands-free Social Media for Investor Relations" whitepaper.

This paper offers a tactical and hands-free “how-to” for social media newsflow. We’ll also briefly explain the difference between Twitter and StockTwits in context to news distribution. Also, this newsflow example is 100% automated: a social media “monologue” as the newsflow begins simply with the IR or PR departments’ standard news release process.



























































































































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Why Metrics are the Key to Getting a Seat at the Revenue Table

Why Metrics Are the Key To Getting a Seat at the Revenue Table discusses:

  • Laying the groundwork for client discussions on PR's direct impact on revenue
  • How reporting can make the case for PR's driving leads, conversion and revenue
  • Moving PR towards to the top of the strategy discussion 

The lines between PR and demand generation are increasingly blending together. As a result, PR practicioners who were traditionally tasked with raising awareness and visibility now also increasingly need to drive revenue. PR drives traffic, traffic creates leads, leads become pipeline and pipeline becomes revenue. 


David Rockland, Partner/CEO, Ketchum

Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR

Ken Wincko, Senior Vice President Marketing, PR Newswire


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