7 Keys for Creating Awesome B2B Content that Converts
On Demand Webinar: 60 minutes
Although a growing number of B2B marketers are turning to content marketing to generate leads and increase their conversions, many have a hard time creating the type of content that truly engages their audience. In fact, the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America report revealed that 52% of B2B marketers are concerned about producing the type of content that engages. This webcast will show B2B marketers how to create content that keeps their target audience coming back for more.
During this webcast, you will discover:
* How to find out what types of content will appeal the most to your target audience.
* Secrets to engaging early, mid- and late-stage leads.
* What you must do to make your content “findable”.
* How to create compelling calls to action that motivate readers to take the next step.
Rachel Foster, CEO and B2B Copywriter, Fresh Perspective Copywriting
Scott Armstrong, Partner, Brainrider Inc.