PR’s business impact is more measurable today than ever before—but only if PR professionals operate within the context of their client’s business. There is a need to bridge from traditional PR metrics to the client-side KPIs they are using to measure growth and performance.
Avoid the Numbers Trap & Give Your Clients Meaningful Reports discusses:
• The kind of client-side data you need to better prove performance of PR and branding activities
• Tips on how to work with clients to deliver better data and match performance to their internal KPIs
• The business outcomes measurably influenced by PR, including traffic, ranking, brand recognition, referrals and conversions
Performance discussions need to be about which numbers matter to your clients in the business terms and the values they assign to their metrics of choice.