As content is developed and rolled out across multiple channels and social platforms with input from multiple individuals and external agencies, we risk playing fast and loose with our brands. One thing is clear: no brand should wander into the wilds without a few key fundamentals in place. Brand consistency needs to be preserved, across internal teams and external partners.
Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand discusses:
- Tips on how to understand and establish how you want your brand to be perceived
- Preserving the voice of the brand through collaboration and communication
- Creating and sharing a strategy “bible”
Keeping the brand “tight” is dependent upon solid brand architecture, a thorough campaign strategy and an open, collaborative team willing to learn, experiment and adapt.