The rise of digital media has dramatically changed what companies need and demand from their public relations teams: round-the-clock monitoring of a brand’s reputation across all mediums, regular insights about how well the company and its industry are performing and proof that the money spent on public relations is a wise investment.
Brand Exposure: Monitoring Modern Media Across All Mediums discusses:
- The differences between free and paid monitoring tools
- The important questions that monitoring tools can help to answer
- How to best leverage monitoring tools for sales engagement as well as in times of crisis
Monitoring tools can strengthen an agency’s ties with its clients, and frees PR professionals to spend more time doing the work they love. When properly used they can not only help to inform performance reporting, but also drive new revenue opportunities for a brand.