Brand Monitoring: Delivering Actionable Business Intelligence to the C-Suite
With the explosion of marketing data now available to the C-Suite, the KPIs used to measure marketing performance have evolved to be more focused on revenue and pipeline. While marketing has (mostly) risen to the challenge and delivered metrics more in line with what the C-Suite is interested in, corporate communications and PR are largely still delivering the same awareness metrics they have been for years. Brand monitoring technology has finally evolved to the point where awareness can be tied to those same performance metrics.
During the webinar we will address:
- The challenges and opportunities around brand monitoring
- Monitoring vs Analysis & what to report to the C-Suite
- How to uncover selling opportunities and improve forecasting
- Brand monitoring’s impact on content strategy and content distribution
Hunter Hoffmann, Head of US Communications, Hiscox
Henry P. Feintuch, President, Feintuch Communications
Michele Putman, Director of Customer Engagement, PR Newswire
Tom Layer, Divisional Vice President of Customer Engagement, PR Newswire
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