Branding is critical to your growth strategy. But how strategic is your branding? As growth-stage companies focus on developing their teams, product lines and operational systems, executives can lose sight of the deliberate planning and execution needed for effective branding.
Branding for Growth: A C-Level Strategy discusses:
- Non-traditional PR efforts to raise awareness, impact revenue, drive demand generation, and aid in fundraising
- How to extend the brand story throughout the year and remain top of mind with your target audience
- Establishing a crisis communications plan BEFORE a crisis hits to keep your brand voice and story consistent
This is no time to take your eye off the brand -- considering the reach, speed and superabundance in today’s mobile, social and web spheres.