Branding for Growth: A C-Level Strategy

Branding is critical to your growth strategy. But how strategic is your branding? As growth-stage companies focus on developing their teams, product lines and operational systems, executives can lose sight of the deliberate planning and execution needed for effective branding. 

Branding for Growth: A C-Level Strategy discusses:

  • Non-traditional PR efforts to raise awareness, impact revenue, drive demand generation, and aid in fundraising
  • How to extend the brand story throughout the year and remain top of mind with your target audience
  • Establishing a crisis communications plan BEFORE a crisis hits to keep your brand voice and story consistent

This is no time to take your eye off the brand -- considering the reach, speed and superabundance in today’s mobile, social and web spheres. 

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