Buyer’s Guide: Press Release Service Providers

If you’re publishing news releases, driving discovery of those carefully crafted messages is a crucial part of the strategy. Using a commercial newswire service to distribute different elements of content can give campaigns a boost and bring new audiences into the fold.

Buyer’s Guide: Press Release Service Providers discusses:

  • How to make a decision about which wire service to use
  • Simple definitions of terms you are likely to encounter when investigating the wires
  • Questions to ask the service provider when you are making a decision

Which wire service is the best fit for your brand, and your plans? There are a num­ber of questions you should ask to make certain your newswire choice truly matches your particular needs.