PR agencies are being asked to do more and more every day. Demand Generation is an area that can easily leverage PR to drive traffic and generate leads, if an agency has the foresight to reach out and connect with that team. Chris Pellegrino from PR Newswire shares his insights into digital engagement, demand generation and PR.
Leveraging PR in your Client’s Demand Generation Programs discusses:
- Moving beyond the news release to impact traffic and demand
- Using PR tactics to captivate and drive demand
- The beauty of measurement, and showing clients the results
The silos separating Demand Generation and PR need to come down. By shifting budget to include a clear distribution and communications strategy to support Demand, marketing disciplines can work together to more effectively drive revenue.