The best product marketers nurture your relationships with both their product and sales teams, helping to excel at launching your products into the market. But, unless they’re also working closely with demand generation to nurture prospects and customers, you may be missing an important opportunity to drive traffic, increase word of mouth and create new leads and selling opportunities.
Connecting Product Marketing & Demand Generation discusses:
Improving communications and planning between product marketing and demand generation
- Product launch examples demonstrating the synergy between Demand and Product
- Tools you need to drive collaboration between product marketing, communications and demand generation
A solid demand generation strategy should always be a part of your overarching product marketing strategy.