Content Distribution: The Edge in Achieving Client Communication Goals

While much attention is paid to the creative aspects of a con­tent strategy or addressing the challenge of ramping up content production, the missing ingredient in a successful content mix is often a sound strategy for getting that content discovered. Building a content distribution program that caters to multi-format engagement in paid, earned, and owned media is critical to reaching new influencers and maintaining the audience you currently have.

Content Distribution: The Edge in Achieving Client Communication Goals discusses:

  • PR’s influence on the buyer’s journey
  • Content distribution tactics that emphasize discovery
  • Content repurposing or serialization to improve and extend reach over time

Crafting unique content is important for differentiating a brand from its competition, but the impact of that content is very minimal when it is not promoted effectively.

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