When it comes to planning demand-generation programs and campaigns, the content developed across corporate communications and product marketing is critical to driving leads. Many demand-generation teams overlook their corporate communications department as an ally in these efforts, perhaps mistakenly thinking of the team only in terms of branding and press releases.
Corporate Communications: Demand Generation’s New, Indispensable Resource discusses:
- Architecting better collaboration between communications and demand marketing
- Budgetary implications of increased collaboration across marketing silos
- Demand-driven PR to better engage your target audiences and buyers
By presenting the advantages to be gained by working together, corporate communications can become the indispensable resource and ally that demand generation needs to efficiently boost results.