Evolution of PR’s Role in the Marketing Funnel

PR—the practice of connecting organizations with key audiences, journalists and influencers— exists throughout each stage of the marketing funnel. It is not, and probably never has been, exclusively at the top of the funnel or focused exclusively on creating awareness of a brand or its offerings. Where do PR efforts align at each stage, and how can PR pros demonstrate bottom-line impact throughout the journey?

Evolution of PR’s Role in the Marketing Funnel discusses:

  • Advanced PR and Communications strategies and objective ways to measure outcomes
  • PR activities to spark action at every stage of the funnel
  • Different approaches to make PR more data-driven and less subjective

PR has graduated beyond the top of the funnel, and has an impact throughout all stages of the buyer’s journey. Amplify reach, and drive real bottom-line results with your next campaign.

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