Expanding Engagement & Inspiring Action with Your Next Product Launch

Launching a new product or service is an exciting (and hectic) occa­sion. Your team spent months, possibly years, conceptualizing this product from start to finish—and now it’s up to you to bring the product to market. But how can you get your product in front of the right audience? What channels should you target to reach these audi­ences? And, how do you inspire these audiences to adopt, support, and even promote your new product? 

Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:

  • A comprehensive approach for a product launch
  • Strategic planning, story creation, content & tools, adoption & retention, measurement 

While there isn’t a cookie-cutter solution for every new product launch, this comprehensive, checklist covers all the major bases to help make your launch a success. From the early stages of planning, to the logistical execution, to the final measurement assessment, use this checklist to help guide your marketing efforts from start to finish.

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