How Investors Consume Investor Relations Content

Investor relations departments, IR firms and service providers expel a lot of energy and budget on shareholder communications. How is this investor content consumed by investors? That is the genesis of the Shareholder Confidence 365 Study.

CLICK HERE to download the "How Investors Consume Your Investor Relations Content" whitepaper.

UPDATED 2014: 38,500 responses to 30 questions EXPRESSLY for IR professionals Created by PR Newswire, Vintage and CNW, the Shareholder Confidence 365 is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media..

Since July 2012, every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one single question on a topic germane to investor relations. The single question format was developed to assure investor participation and mitigate “survey fatigue” of multi-question studies. The study is comprised of over 10,500 unique responses.

.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Upcoming Events

Dec. 3, COMMUNICATIONS TRENDS FOR 2015: Creative Approaches to Content Promotion

Wed, Dec 3, 14, 13:00 ET

PR and marketing professionals design strategies to promote their brands, and a growing trend today is using paid methods to promote brand-building content. This trend is growing so rapidly, that in a survey conducted by PR Newswire and Content Marketing Institute, 87% of content marketers said they were going to either increase or maintain their budget for paid content promotion. Educate yourself on this trend from research findings that show how promotion of your content marketing efforts can help achieve business goals. 

During this webinar we will unveil the key findings of the survey and discuss:

  • The success of effective content marketers
  • The types of content best suited for promotion
  • Challenges and solutions in demonstrating ROI and measurement
  • How an organization used content distribution to achieve its communications goals


By registering for this webinar, you will also receive a copy of the whitepaper, Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media, which includes the results of the Content Marketing Institute and PR Newswire conducted survey.

Speakers:

Robert Rose, Chief Strategist, Content Marketing Institute
Eva Rohrmann, Director – Solutions & Channel Marketing, PR Newswire
Don Montuori, Vice President of Publishing, MarketResearch.com

Register