How Investors Consume Investor Relations Content

Investor relations departments, IR firms and service providers expel a lot of energy and budget on shareholder communications. How is this investor content consumed by investors? That is the genesis of the Shareholder Confidence 365 Study.

CLICK HERE to download the "How Investors Consume Your Investor Relations Content" whitepaper.

UPDATED 2014: 38,500 responses to 30 questions EXPRESSLY for IR professionals

Created by PR Newswire, Vintage and CNW, the Shareholder Confidence 365 is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media..


Since July 2012, every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one single question on a topic germane to investor relations. The single question format was developed to assure investor participation and mitigate “survey fatigue” of multi-question studies. The study is comprised of over 10,500 unique responses.

Upcoming Events

Why Metrics are the Key to Getting a Seat at the Revenue Table

Why Metrics Are the Key To Getting a Seat at the Revenue Table discusses:

  • Laying the groundwork for client discussions on PR's direct impact on revenue
  • How reporting can make the case for PR's driving leads, conversion and revenue
  • Moving PR towards to the top of the strategy discussion 

The lines between PR and demand generation are increasingly blending together. As a result, PR practicioners who were traditionally tasked with raising awareness and visibility now also increasingly need to drive revenue. PR drives traffic, traffic creates leads, leads become pipeline and pipeline becomes revenue. 


David Rockland, Partner/CEO, Ketchum

Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR

Ken Wincko, Senior Vice President Marketing, PR Newswire


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