How Investors Consume Investor Relations Content

Investor relations departments, IR firms and service providers expel a lot of energy and budget on shareholder communications. How is this investor content consumed by investors? That is the genesis of the Shareholder Confidence 365 Study.

CLICK HERE to download the "How Investors Consume Your Investor Relations Content" whitepaper.

UPDATED 2014: 38,500 responses to 30 questions EXPRESSLY for IR professionals Created by PR Newswire, Vintage and CNW, the Shareholder Confidence 365 is an ongoing survey targeted to the three key constituents with whom public companies communicate: institutional investors, individual investors and the financial media..

Since July 2012, every two weeks, the Shareholder Confidence 365 Study asks Capital Market participants one single question on a topic germane to investor relations. The single question format was developed to assure investor participation and mitigate “survey fatigue” of multi-question studies. The study is comprised of over 10,500 unique responses.

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Upcoming Events

You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

Wed, Feb 11, 15, 13:00 ET

The key to any successful relationship hinges on meaningful two-way communication, but this is especially true for PR. Though a “spray & pray” approach to media relations might seem like there are more opportunities created for media coverage, it ignores the fact that the media are people just like us. Re-thinking your media relations strategy with a personalized approach to building a community of like-minded individuals can have a lasting impact on your brand by creating credibility amongst peers.

Join us as we explore tools and case study examples for targeting key influencers that goes beyond list building to cultivate relationships and leverage those connections to craft fine-tune messages to reach the right audience. 

During this webinar we will discuss:

  • End-to-end media relations best practices from first outreach to timely check-ins
  • Differences between blogger vs traditional media relations
  • Importance of understanding the right quantitative & qualitative metrics for success


Speakers:

Torrey Mirabito, Director of Customer Engagement, PR Newswire

Additional Speakers To Be Confirmed
 

Register