Dec. 3, COMMUNICATIONS TRENDS FOR 2015: Creative Approaches to Content Promotion
Wed, Dec 3, 14, 13:00 ET
PR and marketing professionals design strategies to promote their brands, and a growing trend today is using paid methods to promote brand-building content. This trend is growing so rapidly, that in a survey conducted by PR Newswire and Content Marketing Institute, 87% of content marketers said they were going to either increase or maintain their budget for paid content promotion. Educate yourself on this trend from research findings that show how promotion of your content marketing efforts can help achieve business goals.
During this webinar we will unveil the key findings of the survey and discuss:
- The success of effective content marketers
- The types of content best suited for promotion
- Challenges and solutions in demonstrating ROI and measurement
- How an organization used content distribution to achieve its communications goals
By registering for this webinar, you will also receive a copy of the whitepaper, Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media, which includes the results of the Content Marketing Institute and PR Newswire conducted survey.
Robert Rose, Chief Strategist, Content Marketing Institute
Eva Rohrmann, Director – Solutions & Channel Marketing, PR Newswire
Don Montuori, Vice President of Publishing, MarketResearch.com