Why Content Marketing’s Really a Question of Marketing Your Content
Tue, Aug 11, 15, 13:00 ET
Why Content Marketing's Really a Question of Marketing Your Content
This webinar will discuss:
- Why creating content is never the last step in your content strategy, and how many companies drop the ball on distribution
- Best practices on how to achieve and drive content marketing goals through distribution
- How to best leverage the wire services in a content distribution strategy
Content strategy is one of the hottest topics in marketing, but regardless of the quality of your content, the audience engagement and traffic may not be what you expected. Many marketers underestimate the importance of distribution in the content marketing puzzle.
A good distribution strategy will allow you to sustain the visibility of your key messages over time and propel them – and your brand – deeper into the market so that you can reach new audiences.
Joe Pulizzi, Founder, Content Marketing Institute
Ken Wincko, SVP, Marketing, PR NewswireRegister