How to Tie PR Metrics and Reporting to Business Results
Duration: 60 minutes
Estimations, impressions and equivalencies are relics from an era when measurement was difficult if not impossible. Today, data such as branding and awareness can now be measured with a mix of metrics relating to social conversation volumes, mentions and search term use, enabling PR teams to accurately describe how their efforts changed audience behavior.
During this webinar, we will discuss how to use the Barcelona principles, which identify the need for outcome based measurement of PR campaigns rather than output, as well best practices used to tie PR results to lead generation, conversion rates and even revenue.
Rod Nicolson, Vice President, Global Reporting, PR Newswire
Jodi Echakowitz, Principal, Echo Communications
David Geddes, Ph.D., Managing Director, Geddes Analytics LLC, & Chair, IPR Commission on Public Relations Measurement and Evaluation
Lexi Mills, Head of Digital, Dynamo PR