Nothing creates media excitement like a crisis, so chances are if you’re facing a media scrum or hosting a press conference, something big is going on. This is not the time to put an inexperienced or unprepared spokesperson in front of a microphone. Hopefully you’re reading this article before you need it—because like every important skill, this one requires preparation.
How to Handle Tough Questions from the Media discusses:
- Preparing for the worst, and staying on point
- The things you need to remember about communicating with the media during a crisis
- The steps to take before your interview
Cameras and questions can be intimidating, but learning to work well with the media in any circumstance can be an unbeatable opportunity to showcase your leadership and promote your brand.