IGA is constantly looking for new products to offer their customers at more than 280 grocery stores. The Québec grocer recently partnered with Les Charcutiers Pork Shop, a Montréal start-up offering artisanal dry sausage and was looking to create a product launch announcement that would stand out from the crowd. IGA partnered with CNW, a PR Newswire company, to develop a creative and unique campaign execution that made the most of IGA’s multimedia assets.
IGA Increases Visibility and Brand Awareness with Launch: A Multimedia News Release Case Study discusses:
- How to make a product announcement stand out with the intelligent use of branded content and engagement tools
- Leveraging a multimedia landing page to engage the media and consumers
- Achieving campaign objectives in online visibility and increased brand awareness
Knowing that visuals would be most effective at telling the Les Charcutiers Pork Shop partnership story, IGA leveraged a branded landing page with many multimedia assets to engage audiences and increase awareness of both brands.