IGA Increases Visibility and Brand Awareness with Launch: A Multimedia News Release Case Study

IGA is constantly looking for new products to offer their customers at more than 280 grocery stores. The Québec grocer recently partnered with Les Charcutiers Pork Shop, a Montréal start-up offering artisanal dry sausage and was looking to create a product launch announcement that would stand out from the crowd. IGA partnered with CNW, a PR Newswire company, to develop a creative and unique campaign execution that made the most of IGA’s multimedia assets.

IGA Increases Visibility and Brand Awareness with Launch: A Multimedia News Release Case Study discusses:

  • How to make a product announcement stand out with the intelligent use of branded content and engagement tools
  • Leveraging a multimedia landing page to engage the media and consumers
  • Achieving campaign objectives in online visibility and increased brand awareness

Knowing that visuals would be most effective at telling the Les Charcutiers Pork Shop partnership story, IGA leveraged a branded landing page with many multimedia assets to engage audiences and increase awareness of both brands. 

*Required fields

To download the full article, fill out the form below: