IPO Checklist for Building an IR Website

For an IPO, the creation of their first IR website is an essential transparency and branding element of “being public.” To streamline the IR website initial build-out, this table will help identify the sources of the information needed on the IR website – and the content expected by shareholders.


 CLICK HERE to download the briefing.


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Why Metrics are the Key to Getting a Seat at the Revenue Table

Why Metrics Are the Key To Getting a Seat at the Revenue Table discusses:

  • Laying the groundwork for client discussions on PR's direct impact on revenue
  • How reporting can make the case for PR's driving leads, conversion and revenue
  • Moving PR towards to the top of the strategy discussion 

The lines between PR and demand generation are increasingly blending together. As a result, PR practicioners who were traditionally tasked with raising awareness and visibility now also increasingly need to drive revenue. PR drives traffic, traffic creates leads, leads become pipeline and pipeline becomes revenue. 


David Rockland, Partner/CEO, Ketchum

Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR

Ken Wincko, Senior Vice President Marketing, PR Newswire


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