IPO Checklist for Building an IR Website

For an IPO, the creation of their first IR website is an essential transparency and branding element of “being public.” To streamline the IR website initial build-out, this table will help identify the sources of the information needed on the IR website – and the content expected by shareholders.

 CLICK HERE to download the briefing.

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Upcoming Events

Why Content Marketing’s Really a Question of Marketing Your Content

Tue, Aug 11, 15, 13:00 ET

Why Content Marketing's Really a Question of Marketing Your Content

This webinar will discuss: 

  • Why creating content is never the last step in your content strategy, and how many companies drop the ball on distribution
  • Best practices on how to achieve and drive content marketing goals through distribution
  • How to best leverage the wire services in a content distribution strategy 

Content strategy is one of the hottest topics in marketing, but regardless of the quality of your content, the audience engagement and traffic may not be what you expected. Many marketers underestimate the importance of distribution in the content marketing puzzle.

A good distribution strategy will allow you to sustain the visibility of your key messages over time and propel them – and your brand – deeper into the market so that you can reach new audiences.

Speakers:

Joe Pulizzi, Founder, Content Marketing Institute 

Ken Wincko, SVP, Marketing, PR Newswire

Register