The Communications Evolution Summit - Washington, DC
Tue, Mar 31, 15, 08:00 ET
PR Newswire Presents: The Communications Evolution Summit
The Communications Evolution is more than just changes we see in technology and tools; today practitioners need to take an integrated multi-channel approach to communications that leverages PR, marketing, advertising and social tactics to gain the greatest advantage in a digital world. With more content than ever before vying for people’s time and attention, marketers and communicators know they need to work harder to produce better content to engage audiences but may still be struggling with strategies and tactics.
How do you break through the clutter and serve audiences with great content that can help them solve a problem?
During the event we will discuss:
- Are communicators making it harder on audiences to trust our content?
- How to best deliver your content in context to your audience
- Is brand journalism a threat to journalism or can they work in concert?
U.S. Navy Memorial
701 Pennsylvania Avenue, NW
The Burke Theater
Washington, DC 20004
Date & Time:
Tuesday, March 31 2015
8:00 AM to 11:00 AM (EDT)
Dianna Heitz, Senior Multi-Platform Editor, CNN
Steve Cox, Vice President, Public Relations Corporate Communications, Sodexo
Amy Webb, Founder & CEO, Webbmedia Group
John Wolf, Vice President, Global Brand Public Relations, Marriott International
Mandy Jenkins, News Director, Storyful
Yashima White AziLove, Vice President, Corporate Communications, Radio One, Inc.
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Follow us @PRNewswire. Tweeting about the session? Use hashtag #CommsEvolution