Boosting the visibility of your message in Twitter searches is easy with PR Newswire’s SocialPost™ news release distribution service. Simply submit a news release summary (under 100 characters) with your full release, and PR Newswire will post your message to followers of our general and industry-specific Twitter accounts, along with a link back to your news release.
This guide will help you get the most exposure out of the tweets you write.
1. Use your release headline as a starting point.
A good place to start is the headline of your news release, but don’t be limited by this alone. When writing your tweet, think about the words related to your news that people would most likely search for within a query.
2. Leave room for others to retweet (repeat) your message.
Twitter limits each tweet to 140 characters, including spaces. When you broadcast your message through the SocialPost™ news release distribution service, we require that the message you write be limited to 100 characters. This allows us to link back to your full release with a 20-character URL, while also leaving 20 characters available to make retweeting your message easier for other Twitter users.
If you don’t leave room for retweeting, people may cut words from your message and unintentionally change its meaning.
3. Keep it simple. Lose the fluff.
It's important to keep the integrity of the message/headline, while stripping away fluffy language that acts as "filler.” Stick with the basics: subject, verb, object. The best tweets use the fewest and most relevant words.
- Original Headline:
ABC Widgets Stores Nationwide to Open When the Clock Strikes Midnight on Black Friday and Will Remain Open 24/7 Through Midnight on Christmas Eve Giving Shoppers More Hours to Shop than Any Other widget store
- Proposed Twitter Headline:
ABC Widgets Opens at Midnight on Black Friday
4. Use familiar acronyms and abbreviations.
- Original Headline:
ABC Widgets Delivery Delayed Due To the Federal Aviation Administration System Outage, Customers May Request Home Delivery without Extra Charges
- Proposed Twitter Headline:
No Penalty for ABC Widgets Customers Affected by FAA System Outage
5. Make it more search-friendly with #hashtags.
Hashtags – Twitter tags or keywords – can help your story be part of a "conversation" on Twitter. They are generally used for nouns and industries, not company names, unless it is a very well known company. Some very popular examples include #socialmedia, #marketing, #auto, and #tech.
- No Penalty for ABC #Widgets Customers Affected by FAA System Outage #aviation
- ABC #Widgets Opens at Midnight on #BlackFriday #retail
Note: Company names should stay intact. If the headline is too long, don't force a #hashtag.
6. Don’t spam.
Never use #hashtags that have nothing to do with your message, as it amounts to Twitter spam. Remember, keywords and #hashtags must be relevant.
7. Spread the word.
Always strive to maximize the search opportunities for your message. Remember to post your tweet on your brand’s own Twitter page, and also encourage others to retweet it.
Looking for additional Twitter resources? We recommend the following:
- http://twitter.com/Twitter101 - Obtain an overview of Twitter, including a dictionary of special Twitter lingo.
- “Straight Tweet: Giving a Voice to a Brand” - Learn best practices for building and maintaining your brand’s Twitter presence.
Understanding Searches on Twitter:
- http://search.twitter.com/ - Gain insight into what’s being discussed through Twitter’s own search engine.
- http://wefollow.com/ - Track the #hashtags most followed on Twitter.
- http://twitter.pbworks.com/Hashtags - Discover how tagging adds value to your tweets.
Live Webinar: Innovation in Communications
Wed, Jul 16, 14, 13:30 ET
Marketers and communications professionals face many of the same challenges in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs. The good news is that innovation and 21st Century technologies offer new ways to address these challenges. The problem that exists, however, is that many are reluctant to change the way they work, to acknowledge what actually is going on around them technologically and to embrace that which will exist in the future.
This webinar brings together top innovators in the communications industry who will discuss:
- Current trends in communications innovation including social media and mobile technology and what to expect in the years to come.
- How to encourage and affect change within your communications organization
- Practical ways technology can be used to address the challenges communications professionals face
Brian Cohen, Co-Founder, Launch.it
Jeff Corbin, Founder & CEO, theCOMMSapp
Chris Penn, Vice President of Marketing Technology, SHIFT Communications