Mastering the Art of Writing a Good Tweet to Promote Your News

Boosting the visibility of your message in Twitter searches is easy with PR Newswire’s SocialPost™ news release distribution service. Simply submit a news release summary (under 100 characters) with your full release, and PR Newswire will post your message to followers of our general and industry-specific Twitter accounts, along with a link back to your news release.
 
This guide will help you get the most exposure out of the tweets you write.
 

1.  Use your release headline as a starting point.
A good place to start is the headline of your news release, but don’t be limited by this alone. When writing your tweet, think about the words related to your news that people would most likely search for within a query.
 

2.  Leave room for others to retweet (repeat) your message.
Twitter limits each tweet to 140 characters, including spaces.  When you broadcast your message through the SocialPost™ news release distribution service, we require that the message you write be limited to 100 characters. This allows us to link back to your full release with a 20-character URL, while also leaving 20 characters available to make retweeting your message easier for other Twitter users.

If you don’t leave room for retweeting, people may cut words from your message and unintentionally change its meaning.
 

3.  Keep it simple. Lose the fluff.
It's important to keep the integrity of the message/headline, while stripping away fluffy language that acts as "filler.” Stick with the basics: subject, verb, object. The best tweets use the fewest and most relevant words.

Example:

  • Original Headline:

ABC Widgets Stores Nationwide to Open When the Clock Strikes Midnight on Black Friday and Will Remain Open 24/7 Through Midnight on Christmas Eve Giving Shoppers More Hours to Shop than Any Other widget store

  • Proposed Twitter Headline

ABC Widgets Opens at Midnight on Black Friday
 

4.  Use familiar acronyms and abbreviations.

Example:

  • Original Headline

ABC Widgets Delivery Delayed Due To the Federal Aviation Administration System Outage, Customers May Request Home Delivery without Extra Charges

  • Proposed Twitter Headline: 

No Penalty for ABC Widgets Customers Affected by FAA System Outage
 

5.  Make it more search-friendly with #hashtags.
Hashtags – Twitter tags or keywords – can help your story be part of a "conversation" on Twitter. They are generally used for nouns and industries, not company names, unless it is a very well known company. Some very popular examples include #socialmedia, #marketing, #auto, and #tech.

Examples:

  • No Penalty for ABC #Widgets Customers Affected by FAA System Outage #aviation
  • ABC #Widgets Opens at Midnight on #BlackFriday #retail

Note: Company names should stay intact. If the headline is too long, don't force a #hashtag.

6.  Don’t spam.
Never use #hashtags that have nothing to do with your message, as it amounts to Twitter spam. Remember, keywords and #hashtags must be relevant.
 

7.  Spread the word.
Always strive to maximize the search opportunities for your message. Remember to post your tweet on your brand’s own Twitter page, and also encourage others to retweet it.

  
Looking for additional Twitter resources? We recommend the following:

Getting Started:

Understanding Searches on Twitter:

 

Upcoming Events

Live Webinar: How to Drive Demand Generation with PR Tactics

Wed, Aug 13, 14, 13:00 ET

As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. The ability to engage new prospects and existing customers with your brand at a high level builds awareness, generates qualified leads, influences buying decisions and ultimately drive revenue. By re-thinking the role and impact of public relations, PR and marketing professionals can more proactively help to drive demand by creating and distributing quality content to create engagement and build the sales pipeline.
 
During this webinar we will discuss:
 

  • The role of earned media in influencing buyer behavior
  • PR’s measurable impact on marketing and demand generation
  • New opportunities for PR to leverage existing content to increase brand profile and create new leads


Moderator:
Lisa Lamm, Director of Demand Generation and Marketing, CNW Group

Presenters:
Anthony Hardman, Director of Public Relations, Access

Candyce Edelen, CEO, PropelGrowth

Beth Monaghan, Principal, InkHouse

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