Boosting the visibility of your message in Twitter searches is easy with PR Newswire’s SocialPost™ news release distribution service. Simply submit a news release summary (under 100 characters) with your full release, and PR Newswire will post your message to followers of our general and industry-specific Twitter accounts, along with a link back to your news release.
This guide will help you get the most exposure out of the tweets you write.
1. Use your release headline as a starting point.
A good place to start is the headline of your news release, but don’t be limited by this alone. When writing your tweet, think about the words related to your news that people would most likely search for within a query.
2. Leave room for others to retweet (repeat) your message.
Twitter limits each tweet to 140 characters, including spaces. When you broadcast your message through the SocialPost™ news release distribution service, we require that the message you write be limited to 100 characters. This allows us to link back to your full release with a 20-character URL, while also leaving 20 characters available to make retweeting your message easier for other Twitter users.
If you don’t leave room for retweeting, people may cut words from your message and unintentionally change its meaning.
3. Keep it simple. Lose the fluff.
It's important to keep the integrity of the message/headline, while stripping away fluffy language that acts as "filler.” Stick with the basics: subject, verb, object. The best tweets use the fewest and most relevant words.
- Original Headline:
ABC Widgets Stores Nationwide to Open When the Clock Strikes Midnight on Black Friday and Will Remain Open 24/7 Through Midnight on Christmas Eve Giving Shoppers More Hours to Shop than Any Other widget store
- Proposed Twitter Headline:
ABC Widgets Opens at Midnight on Black Friday
4. Use familiar acronyms and abbreviations.
- Original Headline:
ABC Widgets Delivery Delayed Due To the Federal Aviation Administration System Outage, Customers May Request Home Delivery without Extra Charges
- Proposed Twitter Headline:
No Penalty for ABC Widgets Customers Affected by FAA System Outage
5. Make it more search-friendly with #hashtags.
Hashtags – Twitter tags or keywords – can help your story be part of a "conversation" on Twitter. They are generally used for nouns and industries, not company names, unless it is a very well known company. Some very popular examples include #socialmedia, #marketing, #auto, and #tech.
- No Penalty for ABC #Widgets Customers Affected by FAA System Outage #aviation
- ABC #Widgets Opens at Midnight on #BlackFriday #retail
Note: Company names should stay intact. If the headline is too long, don't force a #hashtag.
6. Don’t spam.
Never use #hashtags that have nothing to do with your message, as it amounts to Twitter spam. Remember, keywords and #hashtags must be relevant.
7. Spread the word.
Always strive to maximize the search opportunities for your message. Remember to post your tweet on your brand’s own Twitter page, and also encourage others to retweet it.
Looking for additional Twitter resources? We recommend the following:
- http://twitter.com/Twitter101 - Obtain an overview of Twitter, including a dictionary of special Twitter lingo.
- “Straight Tweet: Giving a Voice to a Brand” - Learn best practices for building and maintaining your brand’s Twitter presence.
Understanding Searches on Twitter:
- http://search.twitter.com/ - Gain insight into what’s being discussed through Twitter’s own search engine.
- http://wefollow.com/ - Track the #hashtags most followed on Twitter.
- http://twitter.pbworks.com/Hashtags - Discover how tagging adds value to your tweets.
Dec. 3, COMMUNICATIONS TRENDS FOR 2015: Creative Approaches to Content Promotion
Wed, Dec 3, 14, 13:00 ET
PR and marketing professionals design strategies to promote their brands, and a growing trend today is using paid methods to promote brand-building content. This trend is growing so rapidly, that in a survey conducted by PR Newswire and Content Marketing Institute, 87% of content marketers said they were going to either increase or maintain their budget for paid content promotion. Educate yourself on this trend from research findings that show how promotion of your content marketing efforts can help achieve business goals.
During this webinar we will unveil the key findings of the survey and discuss:
- The success of effective content marketers
- The types of content best suited for promotion
- Challenges and solutions in demonstrating ROI and measurement
- How an organization used content distribution to achieve its communications goals
By registering for this webinar, you will also receive a copy of the whitepaper, Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media, which includes the results of the Content Marketing Institute and PR Newswire conducted survey.
Robert Rose, Chief Strategist, Content Marketing Institute
Eva Rohrmann, Director – Solutions & Channel Marketing, PR Newswire
Don Montuori, Vice President of Publishing, MarketResearch.com