When creating a communications plan it's important to identify the best channels to reach your audiences and objectives. The mix of channels you leverage will change depending on who you are trying to reach and the type of message you are sharing, because the message (and audience) should dictate your choices when it comes to which communications channels to choose. Read through these use cases on how to match the medium to the message.
Maximize the Reach of Your Message with a Strategic, Multichannel Plan discusses:
- How to get started when matching the medium(s) to the message
- Use cases for product announcements, strategic news, crisis communications and more
- How to understand and serve the content consumption preferences of your audience
No matter what type of message you're sharing, to reach your desired audiences, you need to plan a strategic mix of communications tactics and channels. The right wire service can help you get your message to the right audience—whether journalists, professionals, consumers, or investors—and meet your communication goals.