Media coverage drives business results, and in a fragmented media landscape targeted media outreach and earned media coverage are still critical pieces of communications programs and campaigns. Media contact databases and their tools for list-building and engagement are evolving continuously. This guide offers ideas to select the media targeting solution that will help you achieve your organization’s communications goals and strategic business objectives.
Media Targeting & Database Solutions Buyer’s Guide discusses:
- Questions to ask yourself, your team and your stakeholders about media targeting
- Questions to ask your vendor about media targeting
- Making informed and strategic decisions about targeted media outreach
Earned media can drive a wide range of business results, and targeting can help take your media outreach and communications programs to the next level. Analyze your targeting options across multiple dimensions to ensure it will help you meet your organization’s near-term and long-term objectives.