If you are trying to drum-up publicity and buzz for your next campaign, including a Satellite Media Tour (SMT) to your media strategy is a great way to boost exposure on TV, radio, blogs and websites. As you get started on your media plan, there are several things to keep in mind when including media tours.
Media Tour Boot Camp covers:
- Key questions to ask before getting started
- Crafting the right story and pitch
- Tips for proper targeting and timing
- Measuring the success of your media tour
- A glossary of commonly used industry terms
By using these SMT guidelines and developing a multi-faceted approach that engages broadcast, bloggers and websites, you can reach your target audience and increase exposure for your next campaign. Get your free article today.