New technologies, unprecedented access to information, and changing buyer behavior are among the causes of a major marketing shift that’s changing the rules of the road for today’s CMOs. The reality is that CEOs and CFOs are now asking more of marketing than ever before. In fact, they’re putting tremendous pressure on CMOs, giving them a new charter to drive growth, increase revenue, and demonstrate ROI.
Meeting Demand: A Guide to Becoming a Data-Driven CMO discusses:
- The metrics that matter for the modern CMO
- How to become more data and proof-driven in marketing
- The roadmap: what’s next for the data-driven CMO
By taking these steps, you’ll be much closer to becoming a data-driven CMO who’s capable of driving demand and achieving better outcomes for your business.