Navigating a Crisis: Top Tips on How to Protect your Reputation
Crisis can strike at any moment. This may sound like fear-mongering, but it's reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand's reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond.
Join PR Newswire and learn how the industry's top firms are handling and navigating the crisis road.
During the webinar we will address:
- How to keep the situation under control, and monitor perception and sentiment throughout the crisis
- Common misconceptions when handling crises
- Strategic tips on what to do during the onset of a crisis
- How to get internal and external stakeholders aligned on your brand's message
Karen Doyne, Managing Director and Leader, U.S. Crisis Practice, Burson-Marsteller
Patrick Hillman, Senior Vice President, LEVICK