Leveraging traditional channels and social media to communicate with a known and established audience is fine … if your goal is to maintain your market presence. But in order to grow, you need to spread your message beyond your existing footprint and attract new audiences to convert into new customers.
New PR Approaches for Outbound Communications Strategies discusses:
- Highlighting new approaches agencies should consider in putting together the outbound communication strategy for their client PR programs
- Leveraging the wires as a new content distribution channel to earn media and increase the reach of your content marketing strategy
- Tips to improve reach and performance of all of your wire releases
As the storytellers of the business, public relations professionals must take advantage of new communication channels to get their client’s stories into the marketplace and stimulate an evolving and tech-savvy audiences’ appetite to learn more. Your new role as the content strategist for your clients means that you need to utilize all available distribution channels in order to connect with the largest audience possible.