Every piece of content an organization issues – including press releases—becomes a digital ambassador for the brand. Developing content that is designed to resonate with the audience (not just a few reporters) by featuring timely, educational, useful information is central to creating engagement and encouraging sharing in social channels.
PR & SEO: Still Driving Discovery discusses:
- Why press releases still matter for SEO, regardless of changes to search engine algorithms
- The impact of discoverability on web traffic
- 7 tips to help your news releases drive engagement and get shared
It’s simply smart marketing to use wire services to help those stories find the right people, and move the message beyond the organization’s web site and known social audiences. In other words, use the wires to intelligently place a story that is relevant to the intended readers on the sites they regularly visit, and the story will be found and shared.