Today’s PR and Corporate Communications functions cover a much broader swath of territory than ever before, and can help executives achieve a wide variety of business goals across the organization in a number of key, measurable ways. C-Suite executives can benefit from understanding and supporting PR efforts and expertise to achieve success, but only if they work with PR and Communications to devise a meaningful set of metrics that support business objectives and encourage collaboration across all marketing disciplines.
PR and the C-Suite: Aligning Strategic Communications with Business Goals discusses:
- How Public Relations can work with marketing and advertising for a Multi-Channel approach
- Measurable PR data to prove ROI and help shape business strategy
- Recommendations for the C-Suite to immediately improve return on PR spend
There are a few key ways that your brand’s executives can lead the charge during this exciting strategic mind-shift in public relations. By taking these steps and fully aligning your company’s communications function into your strategic thinking, the team’s efforts will be able to bolster the success of all of your initiatives and investments.