Director of Strategic Channels
As Director of Strategic Channels, Pamela is responsible for small business outreach for PR Newswire. Pamela leads the Company’s efforts in securing partners that cater to small businesses, startups and entrepreneurs, utilizing these agreements to educate small business operators on the power of public relations. Pamela launched PR Newswire's small business program at the ground level with the conceptualization and roll-out of the PR Toolkit, which can be found on more than 100 plus partner Web sites. Her mantra is public relations should be part of any business plan.