Powering B2B Marketing Campaigns through Multimedia
Duration: 60 minutes
The B2B buying process has changed. In today’s content-heavy market, you can no longer rely only on brochures to close sales. In fact, the latest TechTarget Media Consumption Research Brief revealed that 65% of B2B technology buyers need at least four pieces of content before they make a shortlist of vendors. The content that influences them includes white papers, videos, blog posts and much more.
In this webinar, we will show you how to think beyond the brochure and use multimedia content to engage leads and convert them into customers. You will discover:
- * The key to multimedia marketing success
- * How to choose the right multimedia asset to compliment your initiatives
- * Best practices for creating blogs, videos, infographics, downloadable resources and presentations