There are a lot of things that have to happen before your press release can hit the wires. From verifying that you are authorized to send press releases on behalf of your company, to an editorial process designed to make sure your release is formatted properly, there are many things to be aware of and keep track of.
Press Release Boot Camp: What You Need to Know discusses:
- Your pre-release strategy: what your wire service needs to know before they can send your release
- Basic requirements: what every release needs to include
- Formatting tips: how to get your release noticed and read by your audience
This checklist outlines what happens when you submit a press release to go over the wires, and highlights what PR Newswire is doing behind the scenes to help you. Learn some tips to make your release fly through the approval process to get posted quickly.