Marketers are facing many challenges in successfully utilizing paid content promotion including, budget, measurement and team collaboration. Content Marketing Institute and PR Newswire teamed up to conduct a survey to find the best practices in paid content promotion. A major highlight from this new research is that effective content marketers are finding areas of success strategically implementing a mix of paid and owned media tactics to promote content.
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media discusses:
- Best practices noted by effective content marketers, covering promotion channels and content types
- Challenges that are holding marketers back from excelling with their content promotion efforts
- Key takeaways on how to enhance future paid content promotion efforts including approach, budget and audience growth
This research demonstrates that with the right approach and strategic process, content marketers can see a more successful content promotion program.
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