One of the most significant emerging trends in PR is the requirement to deliver hard, measurable business results. Agencies need clients to know that the PR programs they implement deliver results and contribute meaningfully to business growth.
Proving Value to Clients: Innovative Approaches for PR Programs discusses:
• What clients say they want from their agency partners
• What agencies think their clients actually want
• Tips on understanding the difference between client expectations and what they might actually need from your agency.
By becoming more data driven, agencies enable themselves to quantify their worth and solidify their value. Only by attributing sales to these outcomes can PR professionals elevate the importance and necessity of PR in contributing to ongoing business growth.