The press release has evolved from its straightforward origins as a way to share information. The press release is now a tactic that can—and should—be deployed to achieve a multitude of strategic objectives including improving the performance of your content marketing and supporting and contributing to your client’s Demand Generation strategy.
Reach Your Communications Objectives with an Intelligent Mix of Tactics outlines how:
• A national retail grocery chain might look to build awareness with new audiences
• A technology startup could generate media coverage around the release of a new app
• An information security firm can leverage new content to drive more inbound traffic
• Two more additional use cases could help you to build out a wire release strategy to best serve your needs
From building awareness to generating media coverage, you need to deploy an intelligent mix of communications tactics and with our vast customer, industry and geographic experience, PR Newswire’s services and solutions can help you achieve your strategic communications objectives.