Content in all its forms—white papers, webinars, blog posts, speeches, tweets, mobile apps—is an essential way to communicate the value of your clients’ brands to customers and prospects. But have you considered whether you are delivering the maximum value out of these content efforts? As you develop content for your clients, don’t lose sight of the fact that there are more opportunities to earn media with the stories, messages and content that you produce as part of your clients’ campaigns.
Relationships & Discoverability: Earning More Media for Your Clients discusses:
- Building relationships within a changing media landscape
- Driving content discoverability beyond SEO and paid programs
- Content creation, content curation and expanding your content reach
Though the value of earned media was difficult to measure in the past, connecting your clients’ campaigns to online interactions will prove you’ve strengthened your client’s credibility in the marketplace and demonstrate that you helped grow revenue.