Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win earned media, drive traffic and leads, and ultimately contribute to revenue. And yet, even within the industry there are a surprising number of misconceptions about them.
Setting the Record Straight: Press Releases that Stand Out in the Digital Age discusses:
• What you need to do to get more out of your press releases
• Understanding (and catering to) the wide and varied audience of your release
• Leveraging social media, formatting, multimedia and reporting to ensure you reach the right people (and proving it afterwards)
Through targeting, use of the right multimedia assets, and a strong distribution plan you can better demonstrate and leverage the power of your next press releases by following these recommendations.