Emerging growth and small-cap companies have different audiences, but both are driven by transparency and content—and a company has a much better chance of success if they have tactical communications elements and programs firmly in place.
Shareholder Communications: Driving Audiences for Emerging Growth & Small-Cap Companies discusses:
- The communications and PR practices of the top performing companies in the space
- The four communications tactics you need to consider to drive your brand
- How 240 different companies compare in their communications strategy
This study does not measure any qualitative factors, including the actual content and messages being communicated – but it does dramatically indicate that just the practice and act of communications can deliver material impact.