The Buyer 2.0 Content Strategy Checklist

Marketing campaigns and product launches are challenges that marketers face every day. While trying to appeal to modern buyers, many marketers believe that simply slapping a few tweets and Facebook posts into a strategy will be enough to get their products or services noticed.

The Buyer 2.0 Content Strategy Checklist discusses:

• The steps marketers typically take when planning out campaigns or new product launches

• New and changing requirements marketers need to understand in the age of Buyer 2.0

• Success stories and anecdotes of companies that incorporated PR and the wire services into their campaign strategy from the start

This checklist looks at the new and changing marketing landscape in the era of Buyer 2.0. It analyzes the requirements for success with content marketing, particularly in the content distribution gap, and highlights the role that the wire services can play in your campaign strategy.

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