Earned media is an integral piece of the communications mix for every organization. From traditional media coverage to earned influencer media on social channels, earned media plays a key role in building your brand’s credibility, creating buzz and driving sales. In today’s multiplatform media landscape, optimizing your earned media outreach can lead to a domino effect—today it’s easy for one piece of coverage to earn more media.
The Earned Media Domino Effect discusses:
- FOMO -- The Fear of Missing Out
- Ensuring your pitch is multichannel
- Using earned media as content
With a coordinated content strategy, your earned, owned and paid media will “domino” into the coverage and conversations that drive awareness and visibility for your brand in the marketplace.