The Big Bike campaign is an annual, fun opportunity for supporters to participate in the Heart and Stroke Foundation’s fundraising efforts. To boost awareness and exceed the previous year’s benchmarks of over 70,000 riders and more than $8 million raised, the Heart and Stroke Foundation partnered with CNW, a PR Newswire company, to develop a creative campaign execution that made the most of the Foundation’s multimedia assets.
This case study, The Heart and Stroke Foundation Builds Awareness for the Big Bike Campaign discusses:
- Leveraging a multimedia landing page to engage the media and participants
- Expanding reach via the industry’s leading multimedia distribution network and paid placement
- Achieving campaign objectives in social media channels
Knowing that multimedia assets would be most effective at telling the story of their campaign, the Heart and Stroke Foundation has continued to leverage the landing page and all of its housed multimedia and supplementary assets to continue to push the message of the Big Bike.