If technology is the basis upon which the new tactics and strategies of modern marketing and PR are to be built, then the pillars that support it could be Content and Big Data. Content makes up the marketing information created and distributed across your channels, and data represents the digital evidence of its consumption. Balancing Modern Marketing - Leveraging Content & Big Data to Power PR Results discusses: • The rise of the data-driven CMO • How to more effectively communicate your vision to your PR team. • Differences between the typical reports you might get from your PR team and your demand generation team Content is not the challenge. PR agencies and their marketing clients are content experts. Instead, the challenge lies with data and, specifically, the data today’s marketing executives most need.