The Modern Marketing Fulcrum: Balancing Content & Big Data to Power PR results discusses:
- The rise of the data-driven CMO
- How to more effectively communicate what you want to see to your PR team.
- Differences between the typical reports you might get from your PR team and your demand generation team
Content makes up the marketing information created and distributed across your channels, and data represents the digital evidence of its consumption. Content is not the challenge. PR agencies and their marketing clients are content experts. Instead, the challenge lies with data and, specifically, the data today’s marketing executives most need.
Asmita Singh, Vice President, Digital Experience and Marketing Optimization, PR Newswire
Barr Seitz, Director, Digital Publishing and Marketing, McKinsey & Company
Jennifer Smiga, Co-Owner, Marketing Rival
Register now for our webinar on Wednesday, October 7th at 1 PM EDT.