PR Newswire: news distribution, targeting and monitoring

Victoria Harres Akers

Director, Audience Development, PR Newswire
As Director, Audience Development, Vicky leads PR Newswire's Audience Development team which focuses on increasing the use of PR Newswire’s customers' content among all audiences that report on news, from traditional media to bloggers. Vicky’s team is also responsible for increasing the use of PR Newswire’s industry-leading distribution networks and platforms such as PR Newswire for Journalists and ProfNet. Vicky is the voice behind the PR Newswire brand on Twitter,, and the author of, "Straight Tweet: Giving Voice to a Brand," a white paper from PR Newswire available for download at:

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