As social media rose rapidly to prominence over the last few years, it became a popular aphorism that social networks don’t create relationships, they merely make them “visible” and, thus, easier to maintain.
“Easier to maintain,” it turns out, is enabling a fantastic increase in social discourse, as people engage each other about the subjects they know well, have a passion for, or both. Those conversations constitute a vast reservoir of knowledge and expertise that could never before be collected and analyzed.
Social media, therefore, has at least one more paradigm-shifting gift to give. PR Newswire has coined the term “Social Echo” to describe this powerful new concept.