Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns.
Mapping Communications Strategies to Resonate With the New Buyer discusses:
- How to influence behavior through authentic and transparent content
- The evolution of earned media, and how to harness it
- The role of distribution as the missing link to any content plan
As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.